Aesthetic providers of all stripes are now entering the final fiscal quarter of the year. It’s a time to think strategically about your business goals—what financial pushes do you need to make, and how can you set yourself up for a solid start to 2022?
Whether you’re already using aesthetic equipment in your practice or are looking to add a profitable new revenue stream, investing in an anti-aging device is one of the smartest moves you can make for your practice before the end of the year.
Why Should I Invest in an Anti-Aging Device?
Our population is getting older: the U.S. Census Bureau reports that by 2030, one out of every five people in America will be 65 or older. The anti-aging market is predicted to hit $421.4 billion in revenue by that same year, a healthy 8.1% compound annual growth rate.
With 10,000 Americans turning 65 every day and Generation X entering middle age, the market shows no signs of slowing down. Many industry professionals are taking advantage of this trend—if you haven’t thought about introducing an anti-aging device into your practice, your competition surely has.
What is the Best Time to Purchase an Anti-Aging Device?
The sooner you can catch the anti-aging wave, the more opportunity you have to build your client base. But there’s also good reason to purchase an aesthetic device in autumn or winter: more people seek laser treatments in the colder months.
Because patients need to avoid exposure to sunlight after laser treatments, winter is an optimal time for them to book an appointment. And, of course, the holidays encourage people to treat themselves, making good on gift certificates and New Year’s resolutions.
What Kind of Aesthetic Equipment Should I Choose?
Rohrer Aesthetics produces a range of high-end anti-aging devices with flexible financing options to suit your business goals.
The Spectrum: Multiple Platforms for Powerful Versatility
The Spectrum combines 4 lasers and an intense pulsed light (IPL), empowering your practice with a range of clinically proven aesthetic treatments. You can use the Spectrum’s various handpieces to treat telltale signs of aging for the whole body, including:
- Sun damage and pigmented lesions
- Age spots
- Fine lines and wrinkles, like crow’s feet
- Vascular issues like spider veins and cherry angiomas
A microlaser peel with the Erbium Yag handpiece can be offered as a lunchtime procedure for patients seeking a rejuvenated, airbrushed look. The Spectrum also allows you to provide treatments like tattoo removal and laser hair removal!
The Pixel8 Pro: The New Gold Standard in Facial Rejuvenation
Trying to decide between a CO2 laser and an RF Microneedling system? With the Pixel8 Pro, you can have both! The Pixel8 Pro combines Rohrer’s Phoenix CO2 laser system with the PiXel8-RF microneedling device in one comprehensive workstation.
CO2 laser resurfacing is excellent for treating all types of wrinkles, crepey skin, and enlarged pores. The Pixel8 Pro’s micro-thermal zone scanner provides fully customizable treatment, allowing you to hone in on individual zones of the skin. Because the laser is fractional, patients see dramatic results with little downtime or risk for adverse effects.
The Pixel8 Pro also includes RF microneedling, considered “the newest essential” for a successful aesthetic practice. One of the most sought-after skin tightening treatments, RF microneedling is highly effective at boosting collagen and elastin production in all skin types.
BodyTone: For Muscular Rejuvenation
After 30, the body’s muscles begin to degrade. Though your clients may eat well and go to the gym, they may have trouble developing muscle and reaching their aesthetic goals. That’s where the BodyTone comes in.
The BodyTone uses bio-lectric energy pulses to spark muscle contractions painlessly. In just one 30-minute session, this device creates 20,000 contractions in the target area, providing a huge boost to regular exercise. After repeat sessions, clients can see up to 30% increased muscle mass.
This popular treatment is non-invasive and homeopathic. And because BodyTone sessions require no downtime or post-treatment plan, patients can go straight back to their daily activities.
Upgrade Your Aesthetic Practice
Whether you’re a plastic surgeon looking to improve patient retention or a new med spa just opening your doors, purchasing an anti-aging device is one of the best business decisions you can make. By investing now, you can take advantage of the winter boom in aesthetic services and set yourself up for success in the new year.
Grow Your Practice with Rohrer Aesthetics
Rohrer Aesthetics has built a reputation for providing affordable, high-quality, and reliable products backed by excellent customer service. With flexible financing options for all our devices, we’re excited to partner with you to build the aesthetics practice you’ve always envisioned. Contact the experts at Rohrer Aesthetics today to learn more.